Iveco · Heavy-duty financing campaign
One message, five formats, one afternoon.
Challenge
The truck maker had a financing offer with a short window. The agency needed an Instagram carousel, a feed post, a web banner and a landing page hero in two breakpoints, all from the brand’s key visual, and all approved the same day.
What I did
I set one grid and one type scale for every size, then adapted the hero trucks, the “immediate delivery” seal and the offer text format by format. Headlines were kept to three lines so they stay readable at carousel size on a phone.
Result
Full set delivered inside the agency’s same-day deadline, consistent across every format. The carousel and landing page ran in Iveco Brazil’s paid-media campaign.
What it saysTranslated from Portuguese
“Heavy-duty opportunity to secure your Iveco truck.”
Seal: “Immediate delivery.”
“CDC (consumer financing) over 60 months, with up to 6 months’ grace period.”
“Get your beast now!” The Portuguese word bruto is truckers’ slang for a tough, powerful truck.
“CDC over 60 months, up to 6 months’ grace and a 1.29% monthly rate.”




